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Pricing Updates
March 2026 Price Adjustments
To Our Valued Customers,
Thank you for your continued partnership and support. We truly value our relationship and remain committed to providing you with high quality products, dependable service, and consistent supply.
Over the course of 2025, we made a deliberate decision to hold pricing steady despite ongoing tariff volatility and cost pressures, absorbing these fluctuations internally to minimize disruption for our customers. Unfortunately, continued increases in raw materials, freight, labor, and operating costs can no longer be fully offset.
As a result, we are providing notice of the following price adjustments, effective March 2026:
- Goods Not for Resale (GNFR) items will be subject to price adjustments effective March 1, 2026.
- Resale items will be subject to price adjustments effective March 15, 2026.
GNFR Category Changes (Effective March 1, 2026)
| Category | Change % |
|---|---|
| DIAGNOSTIC EXAM | 2% |
| LAB & DISPENSING EQUIPMENT | -6% |
| PROMOTIONAL | 7% |
| PHARMACEUTICALS | 0% |
| REPAIR PARTS | -15% |
| SURGICAL | 2% |
Resale Category Changes (Effective March 15, 2026)
| Category | Change % |
|---|---|
| CONSUMER ACCESSORIES | 4% |
| EYEWEAR | 0% |
| FITOVERS | 0% |
| HOLDERS | -1% |
| INDUSTRIAL SAFETY EYEWEAR | 0% |
| LAB SERVICES | 4% |
| LENSCARE & BRANDING | 4% |
| CLOTHS | 4% |
| LC / BRANDING OTHER | 1% |
| READERS | 5% |
| RX SPORT | 2% |
| RX SUN | 0% |
Price protection: All orders placed prior to the applicable effective date will be honored at current pricing, in accordance with existing terms and agreements.
We understand that price changes are impactful, and we have worked diligently to keep these adjustments as measured as possible while continuing to deliver the quality, service, and reliability you expect from us.
Sincerely,
Hilco Vision